AT&T wants companies to pay to “sponsor” their zero-rated data. This is the obvious violation of net neutrality. Even if the zero-rating looks good for consumers in the short run (because they can watch video without counting it towards their usage), it is bad for consumers in the long run. Any new video service will count against consumers’ data caps, giving that company a disadvantage. They can only compete if AT&T, at their sole option, chooses to allow them to sponsor zero-rating, and if AT&T charges them the same rate. And even then, this idea of pay-for-access is terrible for many other reasons.